Four years ago, I wrote CARE to Win with one mission — to help people-first leaders scale human-centered, high-performing teams through the simple, science-backed habits of Clarity, Autonomy, Relationships, and Equity.

A great deal has changed over the past four years. What began as a framework rooted in empathy, neuroscience, and lived leadership experience has evolved through thousands of hours in the field, where training, listening, failing, learning, and growing alongside leaders in organizations worldwide have taken place.

This revised edition of The CARE Equation brings those hard-earned insights to the forefront. It’s not just a refresh. It’s a reflection of what it takes to be an unforgettable leader in today’s increasingly complex workplace.

Since that first edition, CARE has grown far beyond a book:
✅ Registered Clarity, Autonomy, Relationships, and Equity® as a trademark.
✅ Built a full suite of leadership development programs grounded in CARE for all levels of leaders.
✅ Partnered with clients who’ve won Brandon Hall Awards, implementing CARE within their organizations.
✅ Created validated CARE Assessments with measurable ROI and real-world case studies.
✅ Earned major contracts with globally recognized brands, transforming their leaders and culture through CARE.
✅ Designed and delivered transformative keynotes that bring people-first leadership to life, building culture champions from the ground up.

We’ve learned a lot over the past four years, from the science of trust and psychological safety to the realities of leading in hybrid, high-change, tech-driven environments. Every one of those lessons is now woven into this revised edition, available globally for the first time.

CARE to Win delves deeply into the real work of leadership by focusing on what matters most, people.

💡 Manage your biases. Learn how to recognize and interrupt the invisible patterns that erode trust and limit performance. Better self-awareness = better leadership.
💡 Build psychological safety. Discover how to lead teams that speak up, challenge ideas, and thrive, even under pressure.
💡 Act on insight. Access simple, practical frameworks and real-world stories that make it easy to turn “aha” moments into daily leadership habits.

This isn’t theory, it’s what we’ve seen work in the trenches with leaders across industries and continents.

I couldn’t be prouder of what this movement has become, or more excited to share what’s next.