After years of broad AI experimentation and pilot programs, enterprise leaders face a critical shift: demonstrating tangible business value. As adoption grows and technology costs become visible, organizations must transition from widespread exploration to focused, high-impact investment.

This Design Charrette utilizes ELE’s Signals-to-Action framework to analyze real adoption challenges. Small peer groups evaluate existing workflows to determine what initiatives should scale, which efforts should stop, and how to navigate key strategic tradeoffs without scaling low-value activity.

Facilitated by Dustin Brewer, Gretchen Hartke, Anton Maletich, Patti Ouzounian, and Matt Sernaker, this collaborative session equips leaders with clear priorities and a practical 30/60/90-day action plan to drive measurable enterprise outcomes.

What we heard

Tables stepped into a fictional AI committee and worked through what to scale, change or stop. Usage numbers didn't prove value, so the conversation turned to agreeing on goals and treating year one as the baseline.

"If you didn't have something to measure it against for your year one, that has to be your year zero, right?"
Community voice

"We are all talking about this as a technology expense. Actually, what if we looked at it as an investment in our employees?"
Anton Maletich