Session Focus:  Using GenAI to build better, faster sales training content Case study: Shure Inc. Join us on Zoom as Dave Klein shares his experience with the transformative role of ChatGPT in course development, from planning to execution, addressing key educational design principles, copyright considerations, and practical strategies for enhancing learning outcomes. Working Agenda: 1️⃣ Start with the End In Mind 2️⃣ Share the Sales Enablement Template we use at Shure (helps when prompting ChatGPT) 3️⃣ Create a Plan: What ChatGPT will be used for 4️⃣ Map The ChatGPT Learning Value Chain to assist in planning for what you want to use ChatGPT for 5️⃣ Use of Descriptors instead of Product Names (Discussion on copyright issues) 6️⃣ Tips for Editing and Enhancing Scripts 7️⃣ Use Case Activity – Where we'all will use ChatGPT 8️⃣ Question and Answer   This Learning Circle - Sales Training, Think Future-back is produced by Executive Learning Exchange.