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Shure Incorporated

Session Focus:  Using GenAI to build better, faster sales training content
Case study: Shure Inc.

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In a world where time is of the essence, leveraging the power of generative AI like ChatGPT can be a game-changer for creating effective sales training content. In this session, <a href="https://www.ele.llc/members/dave-klein">Dave Klein</a> and attendees shared valuable insights on how to harness this cutting-edge technology to streamline the content development process.

<img class="aligncenter size-full wp-image-37656" src="https://wp.ele.llc/wp-content/uploads/2022/12/ChatGPT-Prompts-for-Reskilling-Talent.jpg" alt="" width="908" height="600" />

The session's focus was on using GenAI to build better, faster sales training content, and it delivered on that promise. Participants learned three key takeaways:

1️⃣ Use descriptors instead of specific product names when prompting ChatGPT to get more generalized and versatile responses that can then be customized.
2️⃣ Don't just accept ChatGPT's first response. Iteratively refine the prompts to tweak and improve the outputs to better meet your needs.
3️⃣ While ChatGPT is a powerful tool, human expertise and editing is still required, especially for proprietary product details ChatGPT won't know. View it as an accelerator, not a full replacement.

The session provided a comprehensive walkthrough of the process, from conducting a training needs analysis and generating course outlines to crafting scripts and quiz questions. Attendees learned how to leverage ChatGPT's capabilities while maintaining control over the final output through iterative prompting and human editing.

As the world of sales training continues to evolve, embracing innovative technologies like ChatGPT can give organizations a competitive edge. By combining the power of AI with human expertise, companies can create engaging, up-to-date, and cost-effective training programs that equip their sales teams with the knowledge and skills they need to succeed.

💡 Tips for Using ChatGPT to Build Better Training

sales training

Sales &amp; Customer Service

dirk.tussing

dave.klein

gabriela.munoz

anton.maletich

Adding Value

ADDIE Model

marsha.love-morrow

ChatGPT

assessment

AI tools

debbie.murphy

CourseDev

LearningChain

ADDIE

Instruction

Workflow

Templates

GenAI

CourseDesign

angela.tarafa

Session Focus:  Using GenAI to build better, faster sales training content
Case study: Shure Inc.

Join us on Zoom as <a href="https://www.ele.llc/members/dave-klein">Dave Klein</a> shares his experience with the transformative role of ChatGPT in course development, from planning to execution, addressing key educational design principles, copyright considerations, and practical strategies for enhancing learning outcomes.

<img class="aligncenter size-full wp-image-37656" src="https://wp.ele.llc/wp-content/uploads/2022/12/ChatGPT-Prompts-for-Reskilling-Talent.jpg" alt="" width="908" height="600" />

Working Agenda:
1️⃣ Start with the End In Mind
2️⃣ Share the Sales Enablement Template we use at Shure (helps when prompting ChatGPT)
3️⃣ Create a Plan: What ChatGPT will be used for
4️⃣ Map The ChatGPT Learning Value Chain to assist in planning for what you want to use ChatGPT for
5️⃣ Use of Descriptors instead of Product Names (Discussion on copyright issues)
6️⃣ Tips for Editing and Enhancing Scripts
7️⃣ Use Case Activity – Where we'all will use ChatGPT
8️⃣ Question and Answer

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This Learning Circle - Sales Training, Think Future-back is produced by Executive Learning Exchange.

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