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In For the Culture, Marcus Collins argues that authentic cultural engagement is the most powerful vehicle for influencing behavior. To get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to show how culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.

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