Far too many workforce and AI transformation initiatives begin with technology deployments, competency models, or ideal buyer personas. However, true operational performance requires starting with something much messier: the actual work itself.

Before attempting system redesigns, enterprise leaders must evaluate the core workflow—examining the decisions, handoffs, information gaps, friction points, and human realities that dictate daily execution. Simplifying organizational complexity begins by grounding strategy in the realities of how work gets done.

In this fast-paced, conversational keynote, Newt Moore and Tracey Wik challenge talent and business leaders to understand the work first, then build enabling systems around the human judgment necessary to drive performance.

What happens next? This post captures our live framework. In a few days, we will update this page with the real-time breakthroughs, questions, and insights shared by our executive peers during the conference dialogue. Stay tuned!